2000s

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2009
Major re-design of all Mattresses

Media Strom proceeds to a complete re-launch of all 18 mattresses, designing 5 distinct lines: Optimum Line, Advance Line, Flexi Line, Basic Line & Baby Line.
At the same time the Optimum line is expanded with the addition of 2 innovative mattresses, Diamond & Platinum, both built with a totally unique and breakthrough concept for the European Industry.

2008
Re-designing Media Strom stores to offer a unique shopping experience

Media Strom created a new store concept that turned its retail Network into an unforgettable shopping experience for all visitors. All its 24 owned stores + the 12 franchising have been renovated with the new concept, which won first prize in the FRANCHISE AWARDS.

2007
Expansion via Franchising

The company realizes the potential for a greater long-term return on its investment via the expansion of its retail network and decides to engage in Franchising. The company already enjoys a comparative advantage in this area, since it is operating its own retail store network for over 35 years.

2005
Investment in land for a new factory in future

-Purchase of 40.000 sq.m. land in Markopoulo Attica, where the new factory will be eventually built. Already a building unit of 4000 sq. m. is housing an automated mattress production line, along with the existing production installations of 7.000 sq. m. in the Piraeus (Rentis) area.

-Media Strom is the first to establish an R & D Lab. in Greece

-Established an R & D Department, fully equipped with the latest tools for mattress testing. Thus we can test the mattresses durability, their performance through life and their anatomic and orthopaedic properties, via Durability Test, Roll Test and Ergo-check.

-Launch of memory foam pillows

-Launch of Space Comfort, a new line of revolutionary sleeping pillows made of memory Foam – a material developed specifically for NASA, to relieve the pressure of Astronauts.

2004
-Launch of Optimum – a breakthrough for sleep quality improvement!

Optimum, the new generation of mattresses brought the revolution to Greek mattress industry, and was welcomed with great enthusiasm by the consumers.

-ISO Certification of Athinaki (Media Strom)

-ATHINAIKI was certified by TUV AUSTRIA for establishing and applying a Quality Assurance System according to EN ISO 9001:2000 requirements.

2003
Launch of EXTRA CLEAN

A mattress protective cover with unique properties for tough conditions, aimed at the Hotel Business and Medical Institutions. An exclusive product of MEDIA STROM

Launch of MediFlex
In March, MEDIA STROM launched MEDIflex, an orthopaedic supportive system for all types of bed mattresses, for which it has the exclusive distribution in Greece.

2002
-Launch of Sleep Fresh

A mattress protective cover with unique hydrophobic/hydrophilic properties, an exclusive product of MEDIA STROM.

-Launch of INTENSE
A 2-in-1 mattress quilted cover with antistatic and protective properties, an exclusive product of MEDIA STROM
-Launch of BIOMEDIA
A revolutionary top mattress cover with medical biomagnets, ideal for the relief of muscular pains and the release of stress and tension. A product that plays a very important role in the improvement of sleep quality. An exclusive product of Media Strom.

2000
ISO Certification of Athinaki (Media strom)

ATHINAIKI was certified by TUV AUSTRIA for establishing and applying a Quality Assurance System according to EN ISO 9002 requirements.
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